Navigating the road to market sucess: the Novades story
Morgan de Saint Jorre (Student); Etienne Veldhuis (Docent); Marieke Polinder (Docent); André Da Silva (Begeleider)
Strategische Marketingplanning
Alsem, Karel Jan (Marketing En Ondernemen)
The origins of SWOT analysis
Puyt, Richard W.; Lie, Finn Birger; Wilderom, Celeste P.M.
The new latin: the language of digitalization in logistic companies
K.M. Paardenkooper; M.J. Wiersma
How Reflective Automated e-Coaching Can Help Employees Improve Their Capacity for Resilience:
Lentferink, Aniek; Oldenhuis, Hilbrand (Digital Health); Velthuijsen, Hugo (New Business & Ict); van Gemert-Pijnen, Lisette
Designing digital nature for older adults
van Houwelingen-Snippe, Josca; Ben Allouch, Somaya (Lectoraat Digital Life); van Rompay, Thomas J. L.
Holistic Cybersecurity for Businesses: A Comprehensive Guide
Hani Al-Ers (Lid Lectoraat)
Report on the digital readiness of Hospitality SMEs in The Netherlands
Marija Paulavičiūtė (Student); Ronny Villanueva (Begeleider)
Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions
Lenka van Riemsdijk (Onderzoeker); Paul T.M. Ingenbleek (Onderzoeker); Hans C.M. van Trijp (Onderzoeker); Gerrita van der Veen (Lector)
Brand orientation as a marketing perspective for primary healthcare organizations
Harald Pol (Lid Lectoraat); Eveline van der Herberg (Onderzoeker); Di-Janne Barten (Onderzoeker); Judith Tielen (Onderzoeker); Gerrita van der Veen (Lector)