How a company can reduce customer defection by changing its strategy and increasing customer intimacy. This means having a better company/customer relationship and building customer loyalty.

In a country like Slovakia, there are many differences between national minorities, and therefore the country has to implement a mixed approach to the cultural interests and needs of the minorities. The largest minority in Slovakia is the Hungarian minority, with a total of 458,467 people, which is a …

Ever since the start of the Italian Republic in 1946, the Italian political system seems to have experienced instability. It has had more than 60 governments in a 60 year period. In 1992, the political system collapsed and that which external factors attempted to achieve in the 1960s until the 1980s …

This thesis attempts to answer the main question, which is: "Do the Polish, and in particular those in Silesia, currently feel prejudice towards Germany and, if so, what is being done to address and change this negativity?" This question has to be divided into two parts: whether the Polish, and in particular …

Purpose: Intellectual capital theory and practice predominantly focus on measuring and managing intangible assets. However, if we want to balance the intellectual capital books (Harvey and Lusch, 1999), we should recognize both intellectual assets and intellectual liabilities (Caddy, 2000). Therefore, …