Deze scriptie presenteert een zakelijke weergave van een onderzoek naar de strategie voor succesvolle marktentree van 1energielabel in België. De hoofdvraag van het onderzoek luidt: "Hoe kan 1energielabel succesvol de Belgische markt betreden en welke strategie kan het bedrijf hiervoor inzetten?" Dit …

Verkennend onderzoek door middel van interviews naar de mogelijkheid tot uitbreidingsmogelijkheden door franchise van landelijk en agrarisch vastgoedkantoren in Nederland en op welke wijze een herpositionering bewerkstelligd kan worden.

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

This report presents a detailed analysis of the German market concerning bakeries as well as a detailed recommendation to Bakker Bart on whether they should enter the German market. This research evolved from five years of experience as a floor manager at the store Bakker Bart in Gouda. As a European …

This thesis is designed as an assignment of the Foundation Work Incubator (SWI) for a client based in Estonia. The client contacted the Foundation with the question whether a risk assessment could be conducted in order to determine if establishing a retail franchise in cooperation with a Dutch franchisor …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

There is a strong need for successors in SMEs in Western innovative economies. This research paper investigates qualitatively if students change their entrepreneurial entry preference if they are presented different kinds of entrepreneurial entry options. We propose that students’ preferences are mediated …

Wanneer iemand ervoor kiest om zelfstandig ondernemer te worden weet deze persoon dat hij een risicovolle tijd tegemoet gaat. Hij zal vaak veel geld moeten investeren om een bedrijf van de grond te krijgen, en dan is er nog altijd onzekerheid of de mensen zijn product wel willen kopen. Ook komt er bepaalde …