This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

SPECIAL SESSIONPanel discussion1. Overcoming challenges in local green H2 economiesOrganizer:Dr Beata KviatekJean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the NetherlandsOne of the main pathways …

We aim to understand how actors respond to field logic plurality and maintain legitimacy through business model innovation. Drawing on a longitudinal field study in the fashion industry, we traced how de novo and incumbent firms incorporate circular logics in business models (for sustainability) and …

We investigate circular entrepreneurial ecosystems that support circular startups and innovation. We argue that circular entrepreneurial ecosystems are constellations of existing entrepreneurial ecosystems that extend across geographies and sectors, requiring ecosystem intermediaries to bridge institutional …

Onderzoekers van Hogeschool Inholland hebben in samenwerking met de Popcoalitie een nieuwe onderzoeks- en innovatieagenda opgesteld voor de popmuzieksector. Hierin zijn de meest urgente thema’s en vragen vanuit de sector, waar onderzoek gewenst is of waar innovaties nodig zijn, in kaart gebracht. Na …

Various researchers have called for research into positive examples of successful TripleHelix-governed ecosystems. TripleHelix collaborations are seen as the solution to tackle the current ‘wicked problems’ of society. Researchers are encouraged to enhance our understanding of governing inter-organizational collaborations …

We investigate how interactive representations can be used to support learners while learning about the circular motion of celestial bodies. We present the developed representation and accompanying lesson, and report on the effect.