This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

We examine the ways in which a hidden crisis can be exposed from a communication point of view. In which way can organisations create general awareness of a crisis and try to understand the dynamic nature of interactions? With the help of discourse analysis, we have examined the interactional achievements …

In dynamic business environments, the ability to adapt is highly important for organizations in order to best their competition. This is necessary because throughout the years of doing business, organizations have experienced but one constant factor: change. The concept of enterprise agility is designed …

This paper essentially presents an exploration of the relationship between organizational culture and information systems management. Three contributions are offered namely the findings of a study of the organizational culture and information management competencies of five organizations in the Netherlands, …

The relation between IT and value is a complex and disputed one. Many studies are not decisive in their results. This paper presents an overview of approaches to the ‘quest for value’ and identifies the qualities of and issues with each approach. It adds several new insights, including what’s missing …

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