The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

The content that has been written regarding this thesis report about personal branding should serve as a guideline for young entrepreneur and how they could be successful by using the personal branding strategy.. The content was written based on the following main question: why should young entrepreneurs …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

The construct of competence is explained through several approaches: individual, training, human resources, management, and entrepreneurial. Competences can be explained by different concepts such as knowledge, understanding, skills and behavior. In the literature there is a trend towards a holistic …

The objective of this research was to investigate the opportunities for sustainable enterprises in the equine sector for young starting entrepreneurs in the Northeast of the Netherlands. This research also includes the different aspects involved when starting an equine enterprise in this area in order …

.

A Chinese colleague of mine said to me the other day: “You’re an old man!” I was really hurt by this remark, because first of all do I not feel old and secondly, there are things that I would definitively not like to hear from a young woman. My colleague on her part probably wondered why my reaction …

Globalization, accelerating technological advancements and the increasing unpredictability and demanding nature of clients have a major impact on the context in which companies operate. Companies are compelled to create a stream of innovations, both technological and organizational, in order to adapt …