The purpose of this document is to deliver all necessary research and guidance to develop an e-commerce website for ReBoril Ltd- an advertising agency. In the report, the process of creating the most important functionalities of an e-commerce website is discussed. Research about the technology behind …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Currently, 2.1 million children in Ghana and Ivory Coast are exposed to extensive working hours and use of sharp and dangerous tools. Furthermore, these children are unprotected to the use of pesticides and are overstraining their bodies with excessive weight carrying. Various large chocolate producing …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

Closed loop or ‘circular’ production systems known as Circular Economy and Cradle to Cradle represent a unique opportunity to radically revise the currently wasteful system of production. One of the challenges of such systems is that circular products need to be both produced locally with minimum environmental …

Naar aanleiding van het adviesrapport ‘Zicht op zo veel meer’ van de Raad voor Cultuur heeft het Ministerie van Onderwijs, Cultuur en Wetenschap Dialogic innovatie en interactie, APE Public Economics en Paul Rutten Onderzoek opdracht gegeven onderzoek te doen naar stimuleringsmaatregelen voor de audiovisuele …

Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Journalism was doing very well in our part of the world. Print circulation rose to a historic height in the nineties. Audience ratings and advertising revenues peaked. Our main job as educators was to closely follow this highly successful industry by teaching our students the tricks of the trade, together …