The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

Insufficient evaluation of NUTS 2 regions of the European Union based on the GDP per capita in PPS as an indicator determining the accessibility to European Structural Funds has led to introduction a new eligibility criteria of NUTS 2 regions of the European Union with an emphasis on the regions of capital …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …