The transmission of constant-envelope orthogonal frequency division multiplexing (CE-OFDM) signals, based on electrical phase modulation, was shown to improve the tolerance to noise and the nonlinearity introduced by light-emitting diodes (LEDs) in visible light communication (VLC) systems. This allows …

The performance of a visible light communication (VLC) system based on power domain non-orthogonal multiple access (PD-NOMA) is experimentally evaluated in this paper. The simplicity of the adopted non-orthogonal scheme is provided by the fixed power allocation method at the transmitter and the single …

The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Healthcare organizations collaborate, share knowledge, and need to be accountable to each other. Therefore, healthcare organizations manage a dynamic information system landscape. Enterprise Architecture (EA) is a management tool for aligning these landscapes to the primary information needs that healthcare …

Background: Successful implementation of multifactorial fall prevention interventions (FPIs) is essential to reduce increasing fall rates in communitydwelling older adults. However, implementation often fails due to the complex context of the community involving multiple stakeholders within and across settings, …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

Episode 3, “Trust but Verify,” underscores the importance of vigilance in digital communication. It reveals how easily emails and messages can be manipulated, showcasing the deceptive art of spoofing—from altering email histories to faking caller IDs. The episode stresses that digital communications, …

We investigate how interactive representations can be used to support learners while learning about the circular motion of celestial bodies. We present the developed representation and accompanying lesson, and report on the effect.