This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Kaas is van oudsher een echt Hollands handelsproduct. Overal is er een verscheidenheid aan kaas beschikbaar met elk een unieke smaak. Al honderden jaren kan de Nederlandse consument kaas verkrijgen via de markt. Om dit verkoopkanaal in stand te houden, is meebewegen met de wensen van kaasconsument van …

This paper describes a best practice by presenting useful materials for nurses to support them in developing and implementing telemonitoring for patients with chronic heart failure in their own organization. The case is a Dutch hospital with a successful telemonitoring practice for chronic heart patients …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Relationships between buyers and suppliers are highly important for doing business in an international environment. Before the buyer actually makes a purchase, several steps should take place in order to ensure satisfied customers. The complete process of a buyer who is searching for the right supplier, …

Print.com is an international printing company with offices in the Netherlands, Belgium, France and Germany. With over 200 employees who work in several departments: Crew Control, Ground Control, Finance, Supply Chain, Customer Journey, Frequent Flyers, Co-Creation, Brand & Concept, and Tech. I am part …

Tijdens de Woeste Journey wordt er doormiddel van een presentatie en een hand-out een overzicht gegeven van de verschillende communicatie behoeftes van de bruidsparen van Herberg de Woeste Hoeve. Hierbij het beroepsproduct bestaan uit de Woeste Journey, Hand-out, ontwikkelde website en het verantwoordingsdocument.  Het …

In dit onderzoek is literatuuronderzoek uitgevoerd om de kernbegrippen cateringconcept, gastvrijheidsbeleving, service experience clues en customer journey te definiëren en operationaliseren. Daaruit is duidelijk geworden hoe de gastvrijheidsbeleving van medewerkers in het cateringconcept beïnvloed kan …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

What Moves People: Sustainable Travel to Events at Arena Poort Today over 50% of the event goers who are going to a venue at the Poort are travelling by car. Unfortunately this has a big downside for the environment. This interactive experience map presents opportunities in which event goers can be stimulated …