Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

SME production companies producing high variety/low volume discrete products face challenging customer demands. These result in complex planning issues due to the tension between optimizing a low volume flow and optimizing efficiency parameters. Current planning and control systems do not support this …

This dissertation presents research on customers’ perceptions of cleanliness in service environments. The research contributes to the gap in the literature on cleanliness examined from a customer perspective, and adds to the understanding of environmental cues that influence perceived cleanliness. Part …

Management of fashion (related) companies need to become convinced that circularity delivers positive financial results and incentives. This research aims to provide the first information requirement insights needed to enable the transition to a circular fashion industry. Due to easy access and abundant information …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The Proactive Experience Center is a practice within Atos, that focuses on proactive workplace management to measure the employee experience of customers. They do this for the following reasons: • Improving the digital workplace; • Creating digital inclusion; • Caring for employee well-being; • Enhancing …

In today’s world, information security is a trending as well as a crucial topic for both individuals and organizations. Cyber attacks cause financial loss for businesses with data breaches and production loss. Data breaches can result in loss of reputation, reduced customer loyalty, and fines. Also due …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

Using the latest industrial robot technology, the collaborative robot (cobot), industrial manufacturers work towards high-mix low-volume production systems that could satisfy a diversifying customer demand. As the utilization of the cobot’s potential depends on the dynamic interaction with operators, …