One of the keys to success
Juwan Simson (Student)
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Student Information at The Hague University of Applied Sciences
Katja Kolmetz (Student); Peter Hanssen (Begeleider)
Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
A mixed-method approach to reveal untapped customer needs
Gerrita van der Veen (Lector); Remko van der Lugt