In this chapter, seven intercultural teaching experiences are contextualised by using the Hofstede (2011) model on cultural dimensions. The experiences are from Australia, China, France, Germany, Russia, India and Thailand. They are analysed using Hofstede’s four cultural dimensions of Power Distance, …

Big report of the Startup EDR Project. See how the project promoted interregional collaboration and development for startups within the Ems-Dollart region.

Young people and generation Z bring new values and appreciations into the business world. Entrepreneurship is more appreciated, and plenty of countries try to encourage young people for entrepreneurial paths. Here the interest is to see what kind of entrepreneurial qualities are needed with young business …

The purpose of this study is to evaluate qualities that are needed for effective entrepreneurship in a variety of national cultures. The sample represents 731 business students from several countries from Asia, Baltics, USA, Nordic, Middle, South and East Europe. College students completed a questionnaire …

How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …