Optimization of aviation maintenance, repair, and overhaul (MRO) operations has been of high interest in recent years for both the knowledge institutions and the industrial community as a total of approximately $70 billion has been spent on MRO activities in 2018 which represents around 10% of an airline’s …

Selecting the most successful and relevant traces at the crime scene is of the utmost importance as irrelevant traces may take up valuable capacity, increasing the risk that cases remain unsolved. In order to ensure that most relevant traces are collected, knowledge is required regarding how and where …

Secondary school physical education (PE) teachers are continuously challenged to find ways to support students learning and motivate them for an active and healthy lifestyle. To address this complexity, continuing teacher professional development (TPD) is key. Technological tools can facilitate the effective …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

De 9e editie van het standaardwerk van Alsem. Met als belangrijkste vernieuwing de aandacht voor duurzaamheid, vervlochten in het gehele marketingplanningsproces. Ook diverse andere onderwerpen toegevoegd. Online was al helemaal geintegreerd.

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to …

There was a time that Latin ruled the world. Now it is a forgotten language, used only by doctors and botanists. In its heydays, it was the vehicle of progress. Mastering this language was a precondition for access to scientific knowledge. Nowadays, digitalization is a major challenge for logistic companies. …

Background: An eHealth tool that coaches employees through the process of reflection has the potential to support employees with moderate levels of stress to increase their capacity for resilience. Most eHealth tools that include self-tracking summarize the collected data for the users. However, users …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …