Over the past two decades, a practice has developed in the Netherlands whereby organizations capture the outcome of a moral deliberation in a separate document they call ‘moresprudence’. Part of the reason for doing this is that employees who did not attend the deliberation still have access to the knowledge …

Academic design research often fails to contribute to design practice. This dissertation explores how design research collaborations can provide knowledge that design professionals will use in practice. The research shows that design professionals are not addressed as an important audience between the …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

Conditional cash transfer programmes (CCTs), which provide money subsidies to targeted households living in extreme poverty, are some of the salient policy instruments used for poverty alleviation in the Global South today. These programmes employ a gendered approach as they provide money to the mothers …

This dissertation consists of five studies, addressing the shortcomings in the advertising literature regarding topical advertising, timing, ad creativity, and the role of timing in ad creativity.

Research has shown that breastfeeding has important long-term health effects on both children and mothers. The World Health Organization therefore recommends that children be exclusively breastfed for the first six months of life and that breastfeeding be continued thereafter, alongside complementary …

The European Commission aims for a full circular economy (CE), an economy that aims to reuse all resources in 2050. CE is a promising way to increase welfare and wellbeing while decreasing environmental footprints. Industrial symbiosis, in which companies exchange residuals for resource efficiency, is …

Academic thriving stands for a combination of academic outcomes as well as success in other relevant domains, such as well-being or finding the right job. What causes students to thrive academically? The studies in this dissertation contributed to this question with the use of experimental, interdisciplinary …

Dissertation - Children's mathematical development and learning needs in perspective of teachers' use of dynamic math interviews

Educational innovations often tend to fail, mainly because teachers and school principals do not feel involved or are not allowed to have a say. Angela de Jong's dissertation shows the importance of school principals and teachers leading 'collaborative innovation' together. Collaborative innovation requires …