What drives business performance of small and medium-sized enterprises in cross-border electronic commerce?
Goldman, Sjoukje (Kenniscentrum Carem); van Herk, Hester; Verhagen, Tibert (Lectoraat Digital Commerce); Weltevreden, Jesse (Kenniscentrum Carem)
45th EMAC Annual Conference 2016, Oslo
Naydenova, Daniela
The role of values in the consumer brand selection process
Ronald Voorn (Lid Lectoraat); Gerrita van der Veen (Lector); Sabrina Hegner; Ad Pruyn