Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

This paper examines the need to identify an appropriate coordination mechanism in a case study by an existing multinational corporation. It is grappling with the salient dilemma concerning the need for including remote employees and other stakeholders to support corporate innovation practice, whilst …