Creative SMEs are heavily focusing on the creating process designing new products and services. Consequently, their managers tend to loose contact with crucial management issues. Especially their knowledge of the financial aspects of their business can be so limited that they fail to connect with the …

This research was carried out to investigate the main requirements of exhibitors and sponsors concerning a regional equestrian fair. One new open air exhibition named "Pferd & Freizeit" will be launched for the first time in July 2010 in Dülmen. Because exhibitors and sponsors are needed to ensure the …