The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

As more and more research work is dedicated to the concept of entrepreneurial behaviour, more attention is also given to the teaching or training of such behaviour. In this paper we argue that a new integrative management approach, labeled as "gyroscopic management" (Vinke & Orhei, 2010, 2012), is one …

High actual turnover rates in Dutch travel industry in combination with demographic changes in the workforce, may have consequences for economic sustainability for Dutch travel companies. A previous study has shown significant differences in the psychological contract of generations in the workplace …

The first part-time jobs came into development in the 1950's. Due to shortage of (female) workers companies started offering part-time jobs to married women. Only part-time jobs were offered since the norms and values of that time viewed raising children and doing the household as the primary task of …

The advent of the internet as a publicly available service in the 1990s set new standards for communication. With e-mailing and chatting in the picture, the way people talk to each other was revolutionized; within years, it became normal to have a least one personal computer per household in the westernized …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …