This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

De in de VS gevestigde Greyston Bakery heeft als motto: “We don’t hire people to bake brownies, we bake brownies to hire people”. Om dit motto waar te maken, hanteert Greyston een Open Hiring™- model, wat inhoudt dat iedereen in aanmerking komt voor een baan, ongeacht diploma’s, ervaring en achtergrond. …

De in de VS gevestigde Greyston Bakery heeft als motto: “We don’t hire people to bake brownies, we bake brownies to hire people”. Om dit motto waar te maken, hanteert Greyston een Open Hiring™- model, wat inhoudt dat iedereen in aanmerking komt voor een baan, ongeacht diploma’s, ervaring en achtergrond. …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Onderzoek naar de conversie ratio van stagiair(e)s naar werknemers binnen Royal Philips.

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …