This communication aims to provide a framework on how to integrate the concept of Circular Economy (CE) when addressing real-life urban challenges such as resource scarcity, greenhouse gas emissions, pollution, waste, and high consumerism (Williams, 2019), through delivery of courses to students of various …

We developed and tested a teaching case and teaching note on the challenges that a small sustainable fashion brand faces when implementing a circular business model. We target bachelor and master students of international business, entrepreneurship, strategic management, circularity/sustainability courses. …

Sustainable future is impossible without well-functioning sustainable economy that is based on new energy system with renewable and new energy sources. The European Union has put incredible efforts to transform the European economy into a circular, energy efficient and climate-neutral that at the same …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

SPECIAL SESSIONPanel discussion1. Overcoming challenges in local green H2 economiesOrganizer:Dr Beata KviatekJean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the NetherlandsOne of the main pathways …

Speaker during the Kick Off of the Interreg Europe project UNLOCK - Unlocking Green Hydrogen Economy for SMEs in European Regions.Speaking about project aims, KPI's, and project management structure.

Workshop Boundary Mapping

Keynote during the International Business School Team day on Sustainability / Launch of the Jean Monnet Chair in Sustainable EU Economy