In order to reduce social issues, the social audit was introduced, along with social audit methodologies. However, the effect of the social audit, or the social audit methodology, is still unknown, because evaluation methods with clear variables are not present. The objective of this research was to …

This research justification provides information which serves as a basis for answering the following research question: “Is it worthwhile for P&S to integrate a new weighing system out of overloading concerns?”. The topic has been covered from different perspectives. In order to be able to answer the …

The following research justification shows an overview of the strategic approaches of Europe Language Jobs towards all of their European markets, and in particular the Dutch market. These approaches have been measured by assessing the multilingual market, communication tools, communication strategies …

Executive summary Promoting animal welfare has been one of the main missions of Four Paws International (FPI). Therefore, in 2016, Four Paws Viet built a bear sanctuary where former bile bears could have a good life after spending years in cages. After four years of development, bear sanctuary Ninh …

A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict …

Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing concern globally that social and organizational trust is eroding, and that it has become harder for organizations to build and protect …

Electronic book. Book of Abstracts of the 26th International Public Relations Research Symposium BledCom on the theme Trust and Reputation. Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …