Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Following Russia’s annexation of Crimea in 2014 and the conflict in the southeast region of Ukraine, NATO deployed four battlegroups to Poland and the Baltic States. The Netherlands contributes troops to the battlegroup in Lithuania, which considers itself a ‘front state’ against the Russian Federation. …

In 2017 NATO initiated Enhanced Forward Presence (eFP) in the Baltics to deter Russia. While most studies analyse eFP from the perspective of NATO or the troop contributing countries, this chapter addresses the question how the host nations, i.e. in this contribution Estonia, Latvia and Lithuania, perceive …

For the needs analysis, an assessment of the national (and local) status quo in the area of Healthy Ageing, specifically towards Active and Healthy Lifestyles. This status quo will serve as important starting point for the exploration of a potential shared goal of the local community of practice. This …

This dissertation was conducted at The Hague University of Applied Sciences in the programme of European Studies. The document analyses the current situation of brain drain in Lithuania. Lithuania is a small European country in the Baltic region with a rather small population that faces significant losses …

On the 15th of June 2018 during the State visit to Lithuania 3 universities signed an agreement to research Cryogenic fuels (bio)-LNG and Hydrogen in an optimized, ecological, coupled Hybrid Energy Networks in a value chain context. A few months later dr. ir. J. Dam presented the current status of the …

In light of the successful collaboration between academic institutions and the formation process of a National LNG Platform, Lithuanian partners have repeatedly stressed the need for cooperation on midand downstream activities and applications. This is seen as an indispensable part of the future development …

"Depression" has two conventional meanings: It can refer to an individual state of mind or to such collective conditions as economic crises. Each yielded their own visual languages and performances in the arts. With today's entrepreneurship of the self, the two states seem to have converged. The fall …

Enlargement fatigue is an effect that has been felt in the European Union (EU) by member states ever since its creation in 1957. Enlargement fatigue can be felt in the member states in two different ways, which are the constitutional deepening of the EU and the geographical widening of the EU. While …