Vlees eten is geworteld in onze eetcultuur. Het minderen van vlees vraagt tijd. Ondanks campagnes die plantaardige diëten promoten eet volgens CBS nog zo’n 95% van de Nederlanders vlees, en de meeste daarvan doen dat meerdere keren per week als een stukje vlees bij de maaltijd. Om op kortere termijn …

The Dutch market for meat substitutes has grown steadily, however, their market share is still low, and meat consumption in the Netherlands is not decreasing. For a transition towards a more plant-based diet, understanding consumer motives regarding meat substitutes is important. The purpose of this …

The increasing global population is pushing companies to come up with alternative ways of production to meet the demand (Roser, 2013). The problem of feeding nearly 10 billion people in 2050 is described by the EAT Lancet commission and in order to meet the demand that comes with the growing number of …