Citrus farming is a popular enterprise among smallholder farmers in the Teso sub-region of eastern Uganda and has considerable attention from Government. However, inadequate agricultural market information is cited as one of the major hindrances to market access by smallholder farmers in the area. This …

This research paper examines the root causes of the marketing challenges facing AgricDynamic Common Initiative Group with main focus of recommending a marketing plan that could better solve the challenges studied.