Skyler White is a protagonist in the top-ranking television series Breaking Bad. She is also one of the most hated characters on television. This paper focuses on how the character of Skyler and Anna Gunn – the actor that plays her – are turned into a ‘composite celebrity’ in audience discussions. This …

Ebifananyi at The Uganda Museum, an exhibition relating to my doctoral research, following up on an earlier exhibition in Antwerp, Belgium and in Kampala part of KLAART18, a ‘public art festival which celebrates public art for and in the city’. The visitors of the show in Antwerp were welcomed with a …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

The 1980 World Press Photo edition xdirected the gazes of its audience mainly towards the ‘far east’. ‘The World’ was seen through the lenses of European, Russian and American photographers. This installation asks its audience to consider whether Elly Rwakoma’s photographs could have stood a chance, …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

Documenta 14 gebruikt Kassel niet als een instrumentele plek met gebouwen en muren en parken waar de kunst mooi op uitkomt, maar het neemt Kassel serieus als gesprekspartner en het beschouwt de bewoners als de eerste doelgroep. Het richt zich tot Kassel en de bewoners van Kassel doordat het zich verbindt …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …