Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

Banks in the Netherlands are involved in Corpore Social Responsibility (CSR). What banks do for Corporate Social Responsibility and how they do it is not always clear. Different motives for Corporate Social Responsibility exist and as an effect, it remains questionable how customers would react to CSR …

The main purpose of this dissertation is to establish which road (ownership or circulation) car tax model is best to reduce CO2 emissions in the European Union. In Europe, climate change and reduction of greenhouse gasses is a concern among the population, as it is seen by the growing Eco activism as …

First, the current study aims to identify the determining factors of the purchase price of sportswear worn by runners. Second, this study aims to demonstrate that diary-methods can be a useful method in sports consumption research as they provide in a large amount of data on a very detailed, non-aggregated …

De gemeente Hardenberg is vanaf 2012 een gemeenschappelijk regeling aangegaan met de naastgelegen gemeente Ommen. Deze gemeentelijke regeling zorgde ervoor dat de gemeenten Hardenberg en Ommen gedeeltelijk samen gingen functioneren als de Bestuursdienst Ommen Hardenberg. Een gevolg van het opzetten van …

Op donderdag 31 januari 2019 organiseerde het Instituut voor Facility Management samen met het Lectoraat Inkoopmanagement van de Hanzehogeschool Groningen de 14e editie van het Hanze Inkoopseminar: Inkoop achter de horizon. Dagvoorzitter Marleen van der Ziel (Onlanders) en Mira Bloemen-Bekx (Dean van …

The conscious living movement, also known as the slow movement, has recently shifted from the food to the fashion industry, resulting in the emergence of the slow fashion movement with many upcoming slow fashion initiatives. The gradual shift towards more sustainable innovations in the design process …

Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to use their large fan-base to promote products and services …

Policy makers are looking for effective ways to promote the adoption of electric vehicles (EVs). Among the options is the roll-out and management of charging infrastructure to meet the EV drivers’ refuelling needs. However, policies in this area do not only have a long-term effect on the adoption of …

This graduation research reflects the findings about the glamping trend and the possibilities in the expansion and design of new glamping accommodations and site layout at Zonneweelde based on the wishes of the current target group. As the glamping trend is relatively new and little research has been …