The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …

The following research justification shows an overview of the strategic approaches of Europe Language Jobs towards all of their European markets, and in particular the Dutch market. These approaches have been measured by assessing the multilingual market, communication tools, communication strategies …

Indigenous rights’ relationship to ecological justice in Amazonia has not been explicitly explored in the literature. As social scientists rarely talk about violence against non-humans, this case study of conservation in Amazonia will explore this new area of concern. Ethical inquiries in conservation …

This article provides a nano (hyperlocal) view of climate change mitigation by viewing regenerative organizing through the eyes (as well as bodies and senses, etc.) of the households engaged in community-based energy projects. By showing what humans make up for in the largely absent relationship between …

The South China Tigers are the first professional club team in Hong Kong, playing in the new tournament Global Rapid Rugby. The Asia Pacific tournament is contested home and away against six teams from Australia, Fiji, Samoa, Malaysia, China and Hong Kong. The South China Tigers were set up as a subsidiary …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in …

Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and …

As many in society work towards global sustainability, we live at a time when efforts to conserve biodiversity and geodiversity, and combat climate change, take place simultaneously with land grabs by large corporations, food insecurity, and human displacement through an ecological breakdown. Many of …