Over the past decade, a growing number of artists and critical practitioners have become engaged with algorithms. This artistic engagement has resulted in algorithmic theatre, bot art, and algorithmic media and performance art of various kinds that thematise the dissemination and deployment of algorithms …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

This article explores the intersection between women and technology with an experimental research design that uses online search engine data and digital methods (Rogers 2002, 2004, 2013). We respond to Blagojevic’s (2016) call for online mapping of gender equality stakeholders by incorporating the practice …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

This research was executed in response to the behaviour of many personnel during a Risk Advisory and Assurance Services (RAAS)-audit on board a R-class vessel of Holland America Line (HAL), one of the subsidiary companies of Carnival Corporation. A RAAS-audit is an internal audit performed by auditors …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Het onderzoek is verricht voor esser-emmerik in samenwerking met Staatsbosbeheer. Vanuit esser-emmerik en het management van Staatsbosbeheer die over de webshop gaat is de vraag ontstaan om meer inzicht te krijgen in de excursies die online geboekt en betaald kunnen worden. Hier is de volgende hoofdvraag …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Offixs heeft in voorgaande jaren een aantal bedrijfsmatige veranderingen ondergaan, zoals een fusie, verandering van directeur en de realisatie van een nieuwe website. Het is de bedoeling dat Offixs in 2013, nu de turbulente periode achter de rug is, een groei van de omzet gaat realiseren. In de periode …