Das Thema der vorliegenden Bachelorarbeit lautet „Social Media Marketing im Pferdesektor“, sodass im Rahmen dieser wissenschaftlichen Untersuchung das Ziel verfolgt wurde, Unternehmen, welche in der Pferdebranche gefestigt sind, mehr Einsicht in die spezifischen Anforderungen der sozialen Netzwerke, …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

Presentatie voor studenten ORM

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped …

We have come to understand our world less and less, despite the countless one-liners (and slogans) that influencers and advertising people are constantly shooting at us via social media, among other things. We can no longer describe our world - it has simply become too complex for that. HBut marketing …

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …