Brands are increasingly incorporating social causes into their campaigns to address significant matters. In this context, social media is seen as a pivotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

@KPZLeeslampje richt zich op leesbevordering bij studenten en hun leerlingen via social media. Er is in het kader van bruikbaarheid en privacy gekozen voor het medium Instagram.

Deze rapportage doet verslag van een enquête onder medewerkers van 77 gemeenten over soevereinen en autonomen. Hoeveel gemeenten hebben ermee te maken, en hoe groot is deze groep? Hoe duiden gemeenten soevereinen en hoe gaan ze met ze om? En wat voor kennisvragen leven er bij gemeenten over soevereinen? …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This Justification Logfile documents the process of creating a social media guide for Tempo Team Terneuzen, designed to help smoothly transition social media responsibilities to the next person. It highlights the thorough research, strategic decision-making, and adherence to SAFe principles throughout …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

This study utilises a quantitative observation study on student journalists (n=47), as well as reconstruction interviews with experienced editors and reporters in newsrooms (n=12), to understand how Dutch journalists search, select, and verify sources online. Through the recording of screen activity, …

Despite increased attention since 2015, there is little consensus on why audiences believe or share disinformation. In our study, we propose a shift in analytical perspective by applying the concept of resilience. Through a systematic literature review (n = 95), we identify factors that have been linked …