The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

A research programme into ethical, socially responsible thought as a precondition for our financial actions.Speech of Dr. Margreet Boersma of Hanze University of Applied Sciences at her installation as a professor of Sustainable Financial Management.There is little room for what's good, beautiful and …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

This paper describes a study into consumers' reasons for buying socially responsible (SR) products, such as Fair Trade products and organic meat. As opposed to other studies, we use a qualitative approach based on 25 in-depth interviews and include several different products in the research. This leads …

Corporate Social Responsibility (CSR) cannot be separated from today's business world. The ability for a business to reflect responsibility toward its stakeholders on its daily operation has becoming increasingly important in recent years as the pressure to implement is constantly higher. Consequently, …