Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.

We investigated whether Early Algebra lessons that explicitly aimed to elicit mathematical discussions (Shift-Problem Lessons) invoke more and qualitatively better mathematical discussions and raise students’ mathematical levels more than conventional lessons in a small group setting. A quasi-experimental …

Research and publishing have always been closely related but are currently undergoing changes. Informed by technological and cultural developments, their practices and definitions are being debated. For new forms of interdisciplinary and artistic research, there is a corresponding need for new forms …

In today’s era of content abundance, education has to deal with changed practices for the dissemination of knowledge. Many digital resources are available, and they have the potential to take the place of textbooks. ‘The role of the classic textbook as the key, immutable reference point for any class …

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind. It is also the first …

Het beheer van grote hoeveelheden documenten vormt een steeds grotere uitdaging voor organisaties. Of het nu gaat om bestaande of nieuwe informatiesystemen, lokaal of in de cloud, informatiemanagers stellen zich de vraag welke mogelijkheden er zijn om de toegankelijkheid en vindbaarheid van de informatie …

This study aims to describe how the Illness Management and Recovery program enhanced recovery of persons with schizophrenia and other psychotic disorders from their own perspective. Participants valued learning how to divide huge goals into attainable steps, how to recognize and prevent a relapse by …

Sinds de introductie van betaalbare e-readers, en zeker na de opkomst van de tablets (in het bijzonder de iPad), is het duidelijk dat elektronische boeken bezig zijn aan een opmars. De discussie of het boek op papier ooit in zijn geheel zal verdwijnen loopt nog. Duidelijk is wel dat ook in het onderwijs …