This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Pressure on natural resources, unsustainable production and consumption, inequality and a growing global population lie at the base of the big challenges that people face. This chapter investigates how businesses can take responsibility in dealing with these challenges by means of frugal business model …

De klanttevredenheid van melkrobotgebruikers is bij een melkrobotleverancier vaak onbekend. Dit komt omdat niet duidelijk is wat de doelstellingen, ambities en terugkoppelingen zijn over de begeleiding voor het veranderde management. Het is hierdoor niet duidelijk of een klant daadwerkelijk tevreden …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

The thesis focusses on the development of a business model of a tourist card in the cross-border regions Grafschaft Bentheim (GER) and North-East Twente (NL). After conducting qualitative research in terms of literature research and interviews, a tourist card in the form of a disount card has been chosen. …

Background: For a stress-management app to be persuasive and impactful, designers and developers should obtain a clear perspective of the value proposition according to key stakeholders before development. However, this is often not the case. In order to increase the chance of creating an impact by means …

The purpose of this dissertation conducted at The Hague University of Applied Sciences (THUAS), is to determine how to attract more young French adults to The Hague based on the city marketing theory.

This report is written for Rebel Lease. Rebel Lease is a car leasing company located in Leiderdorp. Rebel Lease is part of HuurMij Mobiliteit. HuurMij Mobility includes: HuurMij, Super Short Lease and Lease Rebel. HuurMij is for day rental, Super short lease for short car lease and Rebel Lease for car …

Deze scriptie richt zich op het ontwerpen van een handleiding voor het bedrijf M Media. Deze handleiding gaat over de voorbereiding op een livestream. Bedrijven zijn vaak nog onwetend op het gebied van livestreamen, zij vergeten bijvoorbeeld muziekrechten af te kopen of een stabiele internetverbinding …

This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.