To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

The focus of this research refers to the increase of market share on the German vegetarian product market. The problem is that there is little insight on the German vegetarian product market. Vivera does not have a lot of knowledge about their German customers and they do not know what their customers …

Kiemkracht de innovatie-alliantie van Productschap Akkerbouw en Innovatienetwerk van het Ministerie van Economische Zaken (Landbouw) heeft samen met ondernemers Jaap Korteweg en Niko Koffeman de Vegetarische Slager opgericht met behulp van de conceptuation methode. De Vegetarische Slager is een transitie …