IMI hydronic Engineering is part of IMI plc, IMI plc is a listed company on the London Stock Exchange. IMI Hydronic Engineering felt the need to take a step towards digitising certain processes. Specifically, this thesis looks at sales digitisation. From the theoretical framework there are three different …

De organisatie wil weten hoe de relatie met de wholesaleklanten van het merk kan optimaliseren, zodat dit bijdraagt aan het behalen van budgetten die het merk elke verkoopperiode moet behalen. De aanleiding voor deze scriptie was dat er klachten zijn van de wholesaleklanten en het niet behalen van bepaalde …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This study was conducted for IES Asset Management BV. The reason for this study is that IES has no insight into their sales forecast. Due to the regular ongoing work activities, the focus on sales targets can be forgotten. IES would like to have more insight and understanding in their revenue predictability. …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

The initial encounter between a buyer and a seller has received much attention among practitioners. The first time a buyer interacts with a seller is thought to be highly influential. The premise is that buyers form an opinion during this first encounter, or even the first minutes of this encounter. …