In order for out-of-school science activities that take place during school hours but outside the school context to be successful, instructors must have sufficient pedagogical content knowledge (PCK) to guarantee high-quality teaching and learning. We argue that PCK is a quality of the instructor-pupil …

Hoe kan de communicatieprofessional omgaan met de waardering van feiten en emoties? Volgens Yale-professor Dan Kahan zijn mensen van alle rangen en standen steeds meer geneigd hun eigen feiten te selecteren, juist nu ze zo voor het grijpen liggen. Het ordenen van feiten volstaat steeds minder om een …

Fit For Free, een landelijke fitnessketen, geeft aan niet goed te weten op welke wijze social media in te zetten. Zodoende geeft de fitnessketen aan behoefte te hebben aan een uitleg over hoe Fit For Free meer online engagement met haar doelgroep verkrijgt door middel van social media. Wendy Petiet, …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

In this report Piet Bakker, professor of Cross Media Content, mapped the state of the media in the Netherlands.

Since Russia occupied Crimea in March 2014, the Western world has been searching for explanations how this operation was conducted and why it came as a surprise for many military and international relations subject matter experts. The Western media followed by NATO called the Russian activities a form …

from the article: "The purpose of this paper is to design a rubric instrument for assessing oral presentation performance in higher education and to test its validity with an expert group. Design/methodology/approach This study, using mixed methods, focusses on: designing a rubric by identifying …

Contentmarketing bespreekt uitgebreid en helder wat contentmarketing inhoudt. De ontwikkelingen in de markten, bijvoorbeeld de steeds groter wordende rol van social media, en de gevolgen daarvan voor marketing worden daarbij meegenomen. Ook licht het boek toe hoe en wanneer je deze marketingmethode het …