The World Hunt: An Environmental History of the Commodification of Animals is written by John F. Richards, a ‘pioneer in environmental history’ as J. R. McNeill calls him in his introduction to the volume. This introduction explains how this unique yet not always easily accessible text exploring the …

This study was conducted to examine and analyse the cost of producing 1 kg of milk between the Netherlands and Kenya. Whereas farmers work to better their profitability, they are faced with challenges in balancing their resources used in farm production and the end result of production. Due to this, …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

The history has shown that the economy has impeccable impact on the fashion industry and despite it is not visible to everyone, the current impact of the recession on the fashion industry is clearly present. Clothes with disposable prices are loosing their appeal with uncertain incomes. The consumer …

De toepassing van storytelling als communicatie instrument heeft de laatste jaren een sterke ontwikkeling doorgemaakt bij corporate identity vraagstukken. Een verhaal is een verhaal. Daarover bestaat wereldwijd geen twijfel. Structuur, opbouw en narratieve elementen zijn altijd te herkennen. Of het nu …

In the SaxShirt project Saxion is working on smart textile solution, but Saxion is not the only organization; commercial products are popping up in the market everywhere. This paper gives an up-to-date overview of the commercially available products, to have a clear view on the current market, to learn …

A city is a public space where people find meaning by living together. Although cities are governed by city councils, it is mainly the citizens that make their own city. The contemporary cityscape is increasingly pervaded with emerging media. Recent invasions of interactive media in the cityscape, however, …

Social entrepreneurship has been defined until now by borrowing insights from commercial, Schumpeterian entrepreneurship as well as a new way of looking at non-profit work (Peredo and McLean, 2006; Short et al., 2009). Inspired by the use of a competence perspective to define entrepreneurship (European …

Although there are quite a few soldiers who write autobiographies about their deployment experiences, a comprehensive profile does not exist that provides reliable, quantifiable insight into 21st century soldier-authors that exceeds the Anglo-American view, especially when it comes to (self-published) …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …