The purpose of this research was to analyse the Brazilian tourist and determine how the Rijksmuseum could adequately reach the Brazilian tourist with their current communication strategy.

The objective of this research is to enable its reader to gain comprehension on what the consequences of the European Emission Trading Scheme are for the airline industry. The main research question that is answered by means of this paper is: how is the airline industry affected by the European Emission …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

On the basis of empirical research, a competence-based model of the internationalization process of Small and Medium-sized Enterprises (SMEs) is developed. The model focuses on so-called International Market-Entry Core Competencies (IMECC), which are global management competences considered crucial during …

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as …

The greatly improved quantity of small and specific orders contain much work for the expedition department. The materials handling has improved a lot due to this trend and the costs per order increased. Important is, to reduce the costs and improve the profitability of the orders. This is achieved by …

ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

This research is conducted for the Food and Agriculture Research and Advisory department at Rabobank North and is designated for internal use only. The research is constructed from desk research and field research by means of interview responses from participants active in various parts of the California …