De centrale vraag van deze scriptie is: Hoe kan de organisatie online betrokkenheid genereren door middel van een socialmediastrategie? Er wordt gebruik gemaakt van de Engagement Pyramid zodat de doelgroep ingedeeld kan worden in een niveau van betrokkenheid.

De komst van social media beïnvloedt het vakgebied Public Relations (PR) in toenemende mate. Coebergh Communicatie & PR (CC&PR) wil weten of er vanuit de doelgroep lifestylebloggers behoefte is aan een digitalisering of vernieuwing van de manier waarop CC&PR hen van informatie voorziet. Opdrachtnemer …

Onderzoek naar de doelgroep hulpbehoevende ouderen binnen de leeftijd van 70 t/m 82 jaar. BeterThuis is een relatief nieuw online zorgplatform dat vraag en aanbod voor hulp en zorg bij ouderen samenbrengt. Belangrijk is dat ouderen zelf kunnen kiezen wie hen komt helpen en deze groep heeft de regie zelf …

Building on burgeoning research in the field of arts and health, this article explores the role that learning musical instruments can play in enhancing wellbeing in older adulthood. Despite an increasing focus on the role of learning in supporting mental wellbeing, there is strikingly little research …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

Het succes van een merk wordt steeds meer afhankelijk van de manier waarop sociale media worden ingezet. Organisaties proberen met behulp van sociale media brand communities te ontwikkelen om informatie te delen, merkwaarden te communiceren en klantrelaties te onderhouden

Objectives: This study assesses social workers’ orientation toward the evidence-based practice (EBP) process and explores which specific variables (e.g. age) are associated. Methods: Data were collected from 341 Dutch social workers through an online survey which included a Dutch translation of the EBP …

The nation-state had a long history of success, but today it is failing its citizens on a global scale. Over the last hundred years, nation-states focussed on maximizing internal unity and jurisdictional sovereignty. Benjamin R. Barber’s ‘If Mayors Ruled The World’ is the central source of this thesis …