Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

Many believe that public international law is important and crucial in resolving international disputes. It is indeed an essential resource in controlling states and other international actors. The UN has developed advisory standards, such as the Universal Declaration of Human Rights. Other international …

The multicultural society cannot be denied, because we experience this society on the street, in our neighborhoods, at schools, on public transport and at work in the Netherlands. However, for a couple of years this society is no longer truly accepted. Even a simple question as 'Do we live in a multicultural …

In het TEPE-jaarboek Teacher Education Policy in Europe : a Voice of Higher Education Institutions , beschrijven Marco Snoek, Ursula Uzerli en Michael Schratz hoe op Europees niveau een proces van peer learning tussen lidstaten impulsen probeert te geven aan de nationale beleidsvorming rond lerarenkwaliteit …

In the hard-hit countries by HIV/AIDS, the epidemic has eroded the development gains made in past decades. The spread of HIV is heterogeneous in Sub-Saharan African courtiers, with different peaks which vary geographically and in terms of their distribution among social or economic groups. Thus, there …

Business Process Management (BPM) and supporting BPM-systems are increasingly implemented within organizations and supply chains. However a common accepted definition of the BPM-concept is omitted and the same is true for the competencies (knowledge, skills and attitudes) that project members need during …

Amylomaltases or D-enzyme (4-α-glucanotransferases; E.C. 2.4.1.25) are carbohydrate-active enzymes that catalyze the transfer of glucan units from one α-glucan to another in a disproportionation reaction. These enzymes are involved in starch metabolism in plants or maltose/glycogen metabolism in many …

Since its foundation in 1828 the Royal Netherlands Military Academy (RNLMA) has been considered the principal tool for the officer education of the Royal Netherlands Army (RNLA) and (later) the Royal Netherlands Air Force (RNLAF). This position is not entirely justified. During almost the entire period …

Within a short space of time, the Internet has had an enormous influence on our society and it has only taken e-mail five years to become an intensively used communications medium. The general trend for information and communications technology is that it is becoming smaller, faster, smarter, more accepted, …

Objectives Among the treatment alternatives for adolescent idiopathic scoliosis (AIS) in Norway, only bracing and surgery are mentioned as generally accepted forms of treatment. There exists a lot of controversy on this issue; therefore a descriptive research is used to highlight the different aspects …