Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

The rise of populist movements in Europe is partly explained by the power of mass media. The press, public and politicians keep each other prisoner. The media increases incidents and looks for personal stories while politicians respond to those stories in order to be noticed by the public. Therefore …

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

This research is a fundamental part of a Chilean government project called: "Sharing key success factors and experiences in trade in services for SMEs" which has been proposed to the Asian Pacific Economic Cooperation (APEC), with the aim of sharing experiences and key success factors which promote the …

Over the past decades, international terrorism started to reach its ideological peak, challenging and disrupting whole societies and governmental organs. This modern form of terror contains violent implications, psychologically pressing the innocent masses. Initially inspired by occasional, domestically …

Many policy makers are unaware of the pitfalls in ownership transfers in SMEs and the inadequate advisory services. This paper presents the economic importance of business transfers, the research evidence to date on the main issues in ownership changes and discusses potential policies to reduce (advisory) …

Pedagogy for gifted and talented students in higher education is the main topic of this study. Teachers of educational programmes designed for talented or highly motivated students in higher education (here called honours programmes) are challenged to stimulate students to increase the quality of their …

During the past years a lot of research has been done on measuring and analyzing the stated and re-vealed preferences of house buyers, in order to develop so called new product market combinations for the housing market. It has become clear from these studies that the choice of a house buyer for a cer-tain …

Cities need to become environmental sustainable, they have to reduce their ecological footprint by reducing waste, CO² emissions, use land sustainably and take care of the biodiversity. This research took The Hague as an example to investigate the possibilities for an urban agriculture initiative to …

In the context of developing mentor teachers' use of supervisory skills, two consecutive studies were conducted, using stimulated recall. Firstly, with eight participants, an instrument was developed to categorize contents of interactive cognitions. Secondly, with 30 participants, the instrument was …