The topic of this bachelor thesis is a market research of the German returns behaviour in order to find out how companies in the online trade can best prevent customers from returning the ordered article. Returns are and remain an important part of the business model in online retailing. Without the …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

In a rapidly developing labor market, in which some parts of jobs disappear and new parts appear due to technological developments, companies are struggling with defining future-proof job qualifications and describing job profiles that fit the organization’s needs. This is even more applicable to smaller …

Ever since, the recognition of the causality between earthquakes in the Northern part of the Netherlands, more specific the Region Groningen, gas production and the ensuing damage to houses and buildings in that area, society faces big challenges in policy-making. Not in the least because the above-mentioned …

Population ageing has been a focus of research since the 1960s (Michael et al. 2006), and it has become a domain of international discussions, debates and research throughout a myriad of disciplines including housing, urban planning and real estate (Buffel and Phillipson 2016, van Bronswijk 2015, Kort …