This article explores the intersection between women and technology with an experimental research design that uses online search engine data and digital methods (Rogers 2002, 2004, 2013). We respond to Blagojevic’s (2016) call for online mapping of gender equality stakeholders by incorporating the practice …

Objectives: Perceived barriers are often a reason why people do not start physical activity or relapse to inactivity. From a psychological perspective, barriers can be seen as beliefs about what is obstructing people’s behavior. To understand inactivity and relapse from physical activity, this study …

There is more to be learned from nature as a whole. In practice ‘nature’ is often used in teaching, training, consultancy and organisational development as a metaphor, as a source of inspiration or as an example for all kinds of processes, including leadership, cooperation, relationships and the development …

Irish potato was introduced in Rwanda in the beginning of 19th century and today is among the high cultivated crops in the country where it qualifies Rwanda to be 6th largest potato producer in Africa. It is the first purchased crop amongest food commodities market. It is rich in hydrocarbons and starch. …

There is more to be learned from nature as a whole. In practice ‘nature’ is often used in teaching, training, consultancy and organisational development as a metaphor, as a source of inspiration or as an example for all kinds of processes, including leadership, cooperation, relationships and the development …

There is a plurality in the conceptualizations of entrepreneurial opportunities. Yet these conceptualizations lack construct clarity, and there is a need for a more interactive perspective that also recognizes the role of non-human actors. We address these omissions and present a new model of the gestation …

In social settings, people often need to reason about unobservable mental content of other people, such as their beliefs, goals, or intentions. This ability helps them to understand, to predict, and even to influence the behavior of others. People can take this ability further by applying it recursively. …

According to some, developing a strategy results in producing a paper report, that does not ft the nature of SMEs. They are used to adapting pragmatically to changes. However, shifts in the economy and society are now so great that neither plans nor pragmatism is suffcient to survive. Many SMEs show …

In this short paper, we give an overview on how this major trend is unfolding and, specifically, how it affects cities. We take the following starting points: • Digitalization is a strong force that “happens” everywhere in the (urban) society. It has positive and negative effects – explored later in …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …