As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

In this case study, we want to gain insights into how residents of three municipalities communicate about the new murder scenario of the cold case of Marianne Vaatstra and the possibility of a large-scale DNA familial searching. We investigate how stakeholders shape their arguments in conversation with …

This report was written to provide OMS International (OMS) with online media that would help them generate leads in market segments they were not previously active. OMS is a small business-to-business company that sells Electronic Data Interchange (EDI) systems. EDI systems allow the transmission of …

Spatial planning has become contested ground in Dutch politics. After decades of a broadly shared belief in strategic spatial planning by central government and comprehensive planning by local and regional authorities, the balance of political thought has changed in recent years. The ministry of housing …

United Network of Young Peacebuilders is a non-governmental youth organisation working on issues such as peacebuilding and conflict transformation. It is a network organisation consisting of 49 member organisations around the world. The network is steered by the Secretariat, the International Steering …

Since 14 May 2010 Fidesz and KDNP form the Hungarian Parliament. Together, they gained 263 seats: a two-third majority. Viktor Orbán, who leads Fidesz, became the Prime Minister of Hungary. Orbán and his large majority triggered a so called 'national revolution'. Several controversial bills have been …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

Technology can assist older adults to remain living in the community. Within the realm of information and communication technologies, smart homes are drifting toward the concept of ambient assisted living (AAL). AAL-systems are more responsive to user needs and patterns of living, fostering physical …

Amaidi is an organization located in the south of India that focus on placing volunteers from, mainly Europe, in projects of Indian partners. Many volunteers come to India with wrong expectations about work, culture, accommodation and the contribution that they can make. That is why I have done research …

If being physically fit is of the outmost importance, then what can be said about the fitness of persons with severe or profound intellectual, visual and motor disabilities? Exactly how could their level of physical fitness be measured? Formulated differently, if a person sees little to nothing and in …