In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Since the Like-button was introduced in 2009 by Facebook, its use increased rapidly. Liking became an important part of our daily routines on the internet since we are able to like almost any creative expression, such as photos and videos. Little is known about the effects of liking (and disliking) on …

Internet on the Outstation provides a new take on the digital divide. Why do whole communities choose to go without the internet when the infrastructure for access is in place? Through an in-depth exploration of the digital practices occurring in Aboriginal households in remote central Australia, the …

Digital media allowed for the emergence of new artistic practices and innovative modes of production. In particular, the advent of Internet and digital technologies drastically enhanced the ability for multiple authors to collaborate towards the creation of large-scale collaborative works, which stand …

In this chapter, Troxler and Van Woensel will try to identify the possible socio-technical changes that 3D printing effectuates and their larger consequences on businesses, the economy and society at large. To this end, they first track the emergence of three-dimensional printing technology. They draw …

Although urban agriculture as a way to come to sustainable urban food systems can be questioned and we have to be aware not falling into a ‘local trap’ regarding its benefits (Born & Purcell, 2006), initiatives for urban agriculture emerge all over the world. Some of these primarily focus on achieving …

Richard Barbrook and Andy Cameron’s The Californian Ideology, originally published in 1995 by Mute magazine and the nettime mailinglist, is the iconic text of the first wave of Net criticism. The internet might have fundamentally changed in the last two decades, but their demolition of the neoliberal …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

The cost price of premium beers for organizers of Dutch dance festivals is increasing every year. The people at Anyday Events / RAAK! Events actually think that visitors are not interested in the brand of beer due to the fact that they are at a dance festival. This led to the believe that, with the introduction …