The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

This paper describes the participatory development process of a web-based communication system focusing on disease management, particularly infection control of Methicillin-resistant Staphylococcus aureus (MRSA). These infections are becoming a major public health issue; they can have serious consequences …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Proceedings of the IASPM Benelux conference. Popular Music: Theory and Practice in the Lowlands.

Being a successful company, especially one small in size, is no longer all about having the best product. Twenty-first century business is more about marketing and communication than it has ever been. The internet has revolutionized the way we think, do business and live. No wonder most companies who …

Over the past decades, international terrorism started to reach its ideological peak, challenging and disrupting whole societies and governmental organs. This modern form of terror contains violent implications, psychologically pressing the innocent masses. Initially inspired by occasional, domestically …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian …

One of the key elements of the vision of The Hague University is its international character; the students should feel themselves as global citizens. European Studies (ES) is one of the most important international-orientated study programmes within The Hague University which educates students to become …