BACKGROUND: To better understand physical activity behavior and its health benefits in people living with health conditions, we studied people with and without 20 different self-reported health conditions with regard to (1) their physical activity levels, (2) factors correlated with these physical activity …

Bedrijven worden in toenemende mate geconfronteerd met de opkomst van innovatieve en steeds intelligenter wordende digitale technologieën zoals sociale robots, wearables, interactieve schermen, augmented reality (AR), virtual reality (VR), hologrammen, slimme sensoren, en internet of things. Deze technologieën …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

Deze handreiking bestaat uit zes praatplaten (drie wijktypes met een onderscheid voor hoog en laag Nederland) die dienen als toekomstschetsen om visueel inzichtelijk te maken hoe groen in de wijk droogtebestendiger gemaakt kan worden. Iedere praatplaat omvat een visualisering van mogelijke maatregelen …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

A hospice for the terminally ill amid the buzzing and lively city center of Eindhoven, next to a bar district and a city square, yet also bordering on a green river zone. The set program for a hospice is extended with a diversified program, including social and recreational spaces open to the public …