This report gives an insight into the topic influencer marketing in the equine industry in Germany, the Netherlands and Great Britain. Influencer marketing is a marketing trend using persons on social media to influence their followers. It is a big hype everyone should be aware of, but unfortunately …

Data has been collected since mankind, but in the recent years the technical innovations enable us to collect exponentially growing amounts of data through the use of sensors, smart devices and other sources. In her lecture Nanda will explore the role of Big Data in urban environments. She will give …

BACKGROUND: The number of mobile apps that support smoking cessation is growing, indicating the potential of the mobile phone as a means to support cessation. Knowledge about the potential end users for cessation apps results in suggestions to target potential user groups in a dissemination strategy, …

Smart tangible toys, designed for hand manipulation, can transform fine motor skills assessment into enjoyable activities which are engaging for children to play (partially) unsupervised. Such toys can support school teachers and parents for early detection of deficiencies in motor skills development …

The Art of Criticism: A European Network for Experiments in Art Criticism Together with partners from the field of art criticism, the Institute of Network Cultures has set up the project The Art of Criticism: a platform for research, experiments and policy making in the field of art criticism. Solid …

Previous research about parents’ mediation of their young children’s (digital) media use has predominantly focused on the different types, determinants, and effectiveness of parental mediation strategies. Although research on parents’ perceived mediation concerns and competences is scarce, it is known …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

Study about voluntary use of mobile apps to promote behaviour change presented at the Etmaal voor de Communicatiewetenschap

When you become older it is important to maintain an active lifestyle. An active lifestyle has been proven to be the recipe towards healthy ageing. This paper presents a product to motivate elderly people to go outside and be physically active through the use of gamification. The elderly people are between …

OrangeGames wants to create a slot machine mini game in their most popular game Governor of Poker 3 (GOP3). In the past however OrangeGames has made a slot machine game called "Poker Slots", which due to certain design choices was really unsuccessful, as almost no players returned to play it. That is …