‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

The main objective of this study was to explore the online tools and techniques that independent documentary makers can use to make their productions more interactive and engaging. The research was conducted with an international documentary audience and international documentary producers in mind, and …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

This paper explores the impact of the physical and social dimensions of the work environment on  satisfaction and perceived productivity of knowledge workers in Dutch universities of applied sciences. The approach took the form of a literature review, multiple case study of six research centres using …

Theme: Quality Assurance in Higher Education An online tool was developed for (potential) students to assess the congruence between the characteristics of an educational program and student preferences (Butter & Van Raalten, 2010)

BACKGROUND: At present, persons with dementia and their family caregivers in the Netherlands are not adequately supported to modify their dwellings to match their personal needs. OBJECTIVE: To facilitate aging-in-place for persons with dementia, a website was designed. METHODS: The website was designed …

De onderhandelingen tussen de EU en de VS (Transatlantic Trade and Investment Partnership - TTIP) begonnen in 2013. Ze hebben als doel het slechten van handelsbarrières en het harmoniseren en standaardiseren van voorschriften. In de thesis wordt onderzocht, in hoeverre de regelgeving in de EU op het …

Interest groups play a big role in the functioning of the democracy of the EU. These players that lobby for different interests can make a positive, but also a negative contribution to EU politics. The influence of the interest groups on the EU institutions can vary, and some will always be more influential …

Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …